Over $10,000 worth of Pokmon cards were stolen from a family-owned convenience store in the San Diego neighborhood of Rolando Village.

Blvd Mart owner Sergio Sandoval said the Nov. 15 break-in has changed everything for his business, which has operated in the community for four years.

"I had to call my mom, and that was one of the hardest calls I had to make," Sandoval said.

WATCH Surveillance video captured the burglar break into the business:

Surveillance footage shows the moment someone smashed the glass front door and ran straight to the store's Pokmon section, filling a bag with trading cards and boxes from the shelves.

"We know most of our customers by name. We recognize their face when they walk in. So it was very shocking to see that," Sandoval said.

The thief made off with a

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