Earlier this month, actress Shay Mitchell launched Rini , a skin-care line for kids ages 3 and over. The brand — which currently sells sheet masks, although barrier-repair cream and bodywash are apparently on the way — quickly inspired backlash. Parents argued that marketing beauty products to children, especially young girls, takes Sephora tweens to a new extreme, exposing them to unrealistic beauty standards at an even earlier age. On Mitchell’s Instagram announcement, thousands of commenters accused her of being “tone deaf.” “Just because they want to ‘do what mommy does’ doesn’t mean they should,” someone said.

On Wednesday, Mitchell joined the Today show for her first appearance since the brand’s launch and stood by the concept of a skin-care line for kids. She told Jenn

See Full Page