The most impactful matchup in the Big Ten on the penultimate Saturday of the regular season — a showdown featuring playoff hopefuls with national appeal — will air on CBS at 12:30 p.m.

And that’s unfortunate.

Not for CBS, which is undoubtedly thrilled to air No. 15 USC’s date with No. 7 Oregon.

But it’s unfortunate for the schools, their conference and their conference’s primary broadcast partner.

The duel in Autzen Stadium should be the “Big Noon” matchup on Fox.

Alas, the “Big Noon” window doesn’t work for the Big Ten’s West Coast wing, where 9 a.m. Pacific Time starts are non-starters with fans and campus officials.

It’s one of the great flaws in the Big Ten’s $1 billion media contract — perhaps the greatest flaw. USC, UCLA, Oregon and Washington cannot play home games in the most

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