When donors give money to the International Wolf Center on Thursday, they’ll help the Ely, Minn.-based nonprofit make progress toward a $20,000 matching grant, one of any number of incentives that charitable organizations are rolling out to draw contributions on Minnesota’s annual “Give to the Max” Day.

Housing and social service organizations, schools and even a statewide sheriff’s organization have launched their own promotions, hoping to draw eyeballs and dollars to their causes in a one-day digital fundraising push.

Since the inaugural “Give to the Max” event in 2009, nearly one million donors have given more than $355 million to 14,000 nonprofits and schools as part of what’s billed as “Minnesota’s giving holiday,” a day of digital giving organized by fundraising coaches with GiveMN

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