Lululemon Athletica Inc. is going back to its roots in the Pacific Northwest as it starts to reintroduce itself to the world.

The Vancouver-based company had been on a rocketship of a trajectory for years, but that started to level out with revenue growth slowing even as the top line surpassed $10 billion in 2024.

While the company is ramping up newness in its product offering to get its trendline back up, it is also looking to bring in shoppers with an update to its store format, with a new SoHo flagship in Manhattan that will serve as a template for new stores and remodels.

Set at the corner of Broadway and Spring Street, the 17,000-square-foot store has a number of design elements that harken back to the brand’s home base. Colors are richer with bespoke terrazzo floors, a hand-for

See Full Page