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Bitzee , Yoto , Gui Gui … why does shopping for the best kids’ toys of 2025 feel like learning another language? To save you the legwork, we’ve rounded up the most popular toys for babies all the way to big kids. With screen-free faves, STEM fun and budget-friendly finds, these hot toys for Christmas and the holidays strike the right balance between parent-approved picks and gifts kids actually want—promise.

Jellycat Snow Suit Bashful Bunny When it comes to stuffies, it’s hard to beat the insanely soft and even-more-insanely cute Jellycat crew. The brand’s iconic bun

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