Revered filmmaker and International Film Festival of India ( IFFI ) festival director Shekhar Kapur is steering the Goa-based event toward a future emphasizing technological innovation, audience engagement and international co-production opportunities as it enters its 56th edition.

In an interview, Kapur outlines three key priorities reshaping India’s flagship film festival: integrating artificial intelligence and emerging technologies into the festival infrastructure, transforming the WAVES Film Bazaar into a major international marketplace, and positioning IFFI as an audience-focused celebration rather than solely an industry event.

“We’ve got an AI hackathon festival as part of the WAVES Film Bazaar,” Kapur says, describing partnerships with Larsen & Toubro and Google to incorpo

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