Folklore Co. , the hybrid creative and production company, has partnered with Jeevansathi.com to conceptualise and produce a fresh new campaign that highlights the brand’s unique features through insight-driven and quirky storytelling. The three-film series, directed by Ujjwal Kabra, stars veteran actors Neena Gupta and Bijendra Kala , who bring an endearing blend of humour, warmth, and relatability to the narrative.

Built on a simple yet sharp thought that in a world full of apps, if you can’t choose the right matrimonial app, how will you choose the right life partner? — the campaign flips convention by showing the older generation teaching the younger one how to use tech.

The films unfold in everyday family settings over chai, lunch, or while watching TV when the parents ca

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