Black Friday is easily the best time to buy Apple products, and with just about one week to go until the shopping holiday, the deals are already pretty good. You can thank Amazon for that: It's dropped the price of the entry-level AirPods 4 and M4 MacBook Airs to new all-time lows, and taken $50 off the price of most iPads — even the new M5 iPad Pros.

Other retailers like Best Buy, Walmart, and Target aren't price-matching a ton of Amazon's deals on current-gen Apple devices just yet, but they're picking up the slack when it comes to older models. Best Buy is the only place where some M4 iPad Pros are $100 off, for example, and Walmart has an exclusive discount on last year's Apple Watch Series 10 with cellular connectivity. (It's a whopping 40% off.)

As per usual, don't expect the Apple

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