California girl Chloé Caroline has been building community online since middle school. A singer-songwriter and creator with more than 300,000 followers across platforms, she's spent the past decade turning vulnerability into connection — whether through her music, her "Sending Sunshine" series, or her collaborations with brands like Stella Rosa Wines and Thursday Boots.

In this Creator Playbook, she opens up about her creative process, the meaning of virality, and what she’s learned from a decade of creating from the heart.

How did you begin your journey as a creator?

Technically, I first started creating "content" when I got a Facebook page in 7th grade and began sharing the songs I was writing in my bedroom as a form of healing and connection.

I had been really sick and pulled out of

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