Bhubaneswar: Project Basketry has not only helped women earn a steady income but also revived traditional bamboo craftsmanship in Laumal and adjoining villages of Odisha’s Sambalpur district.

It is an initiative of Aditya Aluminium, a unit of Aditya Birla Group’s Hindalco Industries Limited, under its Corporate Social Responsibility (CSR) programme, implemented in collaboration with the NGO Uphold Earth. ADVERTISEMENT

According to a company release, the core objective of Project Basketry is to empower local artisans with essential resources and skills. “Under this initiative, bamboo saplings are distributed among community members to encourage bamboo cultivation as a renewable and eco-friendly resource. By enabling artisans to grow their own bamboo, the project ensures a consistent supp

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