The Indian travel industry is witnessing a massive surge in consumer confidence and spending, with 88% of travelers eager to travel, according to the Google-commissioned Kantar report “Travel Rewired: Decoding the Indian Traveler." The report highlights a significant shift toward premiumization, value maximization, and a strong reliance on digital touchpoints across the traveler journey from inspiration to booking.

Commenting on the evolving traveler journey, Shaurab Kapadia, Head of Travel & FoodTech, Google India, said, “Traveling is now a form of self-expression, yet the path to booking is often fragmented. We are seeing our digital ecosystem simplify this complexity. YouTube is the inspiration hub, Search is the essential touchpoint for planning, with AI emerging as the critical enabl

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