When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles online for using the new tech to produce a Christmas ad campaign that riffed on its classic 1995 “Holidays Are Coming” spot. The critiques were twofold. First there was the fact that it used generative AI at all, a technology critics associated with corporations eager to cut costs and, by extension, human labor. (“@CocaCola is ‘red’ because it’s made from the blood of out-of-work artists!” wrote the animator and writer Alex Hirsch at the time.) The second critique was that the ads looked terrible, which they did. The snowy, festive scenes were filled with the now-familiar hallmarks of vis

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