New Delhi: Zomato is in early stages of launching a feature whereby customers’ phone numbers will be shared with its restaurant partners after obtaining their consent, CEO Aditya Mangla said on Thursday, a move which responds to the restaurant industry’s long standing demand.

In a post on LinkedIn, he shared that under the new feature being rolled out, a pop up will appear after customers place orders via the app, asking them to choose if they wish to share their phone number with the restaurants they order from, to receive offers directly from them. It specifies that once shared, this information cannot be withdrawn and by consenting, the customer agrees to the T&C and Privacy Policy.

“We at Zomato are in the early stages of launching a feature on the app which gives customers the opti

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