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Apple's newest AirPods Pro are great. They have excellent sound quality, up to twice the noise cancellation of the previous-generation Pros, and even include a built-in heart rate sensor. Those features don't come cheap, though. Like most brand-new Apple products, they're expensive, and typically fetch $249 at any store you choose to buy them from.

While they're certainly pricey, I don't think the MSRP is unwarranted. $249 has always been the price for a new pair of AirPods Pro, and this third generation adds new features without raising the cost. Because they're so new, this price tag has never come down, meaning even during big shopping holidays like October Prim

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