As the lines between traditional journalists and digital influencers start to blur , CAA hopes it can guide reporters walking on either kind of terrain.

The large talent agency, which represents George Stephanopoulos and Mary Bruce as well as Punchbowl, recently hired Becky Van Dercook , a former CBS News producer who recently helped manage communications and media for emerging political influencer Jack Schlossberg, who is also the only grandchild of President John Kennedy. Van Dercook now works as an agent in CAA’s TV-news department, but her expertise will let clients try their hand in a broader array of media opportunities.

Van Dercook is charged with helping established clients broaden their profile online, while simultaneously identifying opportunities outside of legacy media

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