GAC officially went on sale in Australia this week, adding yet another new marque for buyers to consider in an already crowded market of more than 60 competing makes.

It joins new (or returning) brands having appeared in Australia in the last 36 months including BYD, Xpeng, Chery, Smart, Omoda Jaecoo, Denza, Leapmotor, Deepal and JAC among others in a seemingly endless list.

Not all newcomers are from China, either, with Volkswagen Group-owned Cupra launching here in 2022 along with British brand Ineos with its French-made, BMW-engined Grenadier off-roader, and American luxury brand Cadillac commencing local deliveries this year.

In a formidable challenge, GAC's entry into the Australian new car sales race among an influx of new brands – predominantly from China – may seem a misstep,

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