In Las Vegas Thursday for the Formula 1 Las Vegas Grand Prix, T-Mobile announced a new initiative called 15 Minutes to Better, designed to make the process of switching to T-Mobile from another mobile carrier speedy and simple. The program will be available in the company's T-Life app starting Dec. 1.

"Becoming a new customer shouldn't feel like a hassle," said T-Mobile CEO Srini Gopalan, who took over the top job at the beginning of November, in a statement. "It's crazy that you can get almost anything these days with a few easy taps on your phone, except wireless."

Switching carriers is a significant decision, especially now, and T-Mobile is reaping the benefits. In its third-quarter 2025 earnings report , the company marked over 1 million new postpaid customers, while Verizon

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