A new skin care brand is aiming to bridge the gap between mindfulness and beauty, one daily mantra at a time.

Called Of Them All, the brand, which launched Monday, came to market with a mindfulness app with AI-generated mantras to coincide with users’ daily beauty routines, and two accompanying sheet masks. The app subscription starts at $7.99 a month. App access and eight masks are at $49.99 a month, while 18 masks with app access are $79.99 a month.

The idea came to the cofounders — Carmen Xin Yu, chief executive officer and chief technology officer; Shuxian Gan, chief financial officer, and Lauren Picciano, chief marketing officer — about a year ago, after time spent together working at Vestiaire Collective .

“Essentially this time last year, the three of us had been through a

See Full Page