Las Cruces business owner is sleeping outside to gain awareness for unhoused neighbors.

Simply fresh Co-owner Christopher Baca is sleeping outside three nights in a row to raise awareness. He mentioned that his parents were involved in philanthropy throughout the community. He had seen another business owner do this before, so he was inspired to do the same.

“I recognize such a big problem here in the communities. Especially downtown, you start building relationships with these people. It just really tugs at your heartstrings when you see them without,” Baca said.

His philosophy is to take care of the community first, then a trickledown effect will happen where the city will get better and eventually the whole state. During the nights that he stayed outside it was raining and this is what he had hoped for.

Abigail Salas

“I was hoping that it would be the coldest days. I w