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A talent agency has signed Italy’s Parmigiano Reggiano Consortium to arrange product placements in movies, TV shows and streaming content globally.

The protected Italian cheese, produced in only five provinces, aims to expand its reach to international audiences through entertainment partnerships.

The king of cheeses is ready for the spotlight.

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects. According to a statement to the Hollywood Reporter , the organization is looking to “introduce Parmigiano Reggiano to a wide pool of par

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