Several companies have been targeted in a new Thanksgiving, Black Friday and Cyber Monday boycott aimed at denting profits of powerhouse businesses deemed aligned with the policies of President Donald Trump’s administration.

The boycott organizer, We Ain’t Buying It, said on its website that the boycott “designed is to defend democracy and reclaim community power.”

“We’re asking Americans to hit pause on shopping from major corporations that have caved to the administration’s policies. Instead, we’ll stand together for family, freedom, and the future we deserve,” the group wrote.

Why It Matters

Since Trump began his second term in the White House, some corporations have shifted their stances on diversity, equity and inclusion (DEI).

This is largely in response to Trump’s previous

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