BILOXI, Miss. (WLOX) - The familiar sight of a colossal great white shark is set to make a splash in downtown Biloxi, as the iconic Sharkheads souvenir shop announces a major expansion.

Owner JJ Pierotich is steering his family’s decades-old business into a new era, with plans for a second location directly across from the Hard Rock Casino, promising a “hell yes design” that aims to capture the hearts (and wallets) of tourists.

The new Sharkheads will mirror the original’s distinctive architecture, raised on stilts with parking beneath, and, of course, featuring another attention-grabbing, ferocious-looking Great White shark facade.

“It’s gonna be very unique. The best thing we’ve ever done, that’s what we feel like,” Pierotich said with enthusiasm.

The Pierotich family’s souvenir empi

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