Asos has turned to online stylists powered by artificial intelligence as it attempts to win back customers and reverse a fall in sales.

The online fashion retailer said sales had fallen 12% in the year to 31 August, and City analysts predicted another year of declining sales ahead.

The company is testing “Styled for You”, which uses AI trained on its database of 100,000 curated outfits to suggest items that could go together with those a shopper has already bought or has searched. UK retail sales drop unexpectedly as shoppers await Black Friday and budget Read more

If a shopper signed up to its loyalty programme is seeking advice on buying a dress, for example, the AI stylist on the Asos website may suggest how the item can be complemented with a jacket and heels or given a more cas

See Full Page