MISSOULA — Griz Athletics contributes more than $94 million a year to Missoula-area businesses, according to the Bureau of Business and Economic Research .

When the Brawl of the Wild comes to town, hotels and restaurants alike prepare for more people while hoping to bring in more money.

"You can just feel the energy. The entire city is just more alive than it is on any typical game day," Comfort Inn University General Manager Dean Fiedler told MTN.

The Brawl of the Wild brings a different feeling to football fans, but not just Griz and Cats, Missoula hotels feel it too.

"Primarily, we'll book six or more months out," Fiedler said.

Watch to learn how Missoula businesses prepare for the Brawl of the Wild: Missoula businesses prepare for busy Brawl of the Wild weekend

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