Shoppers are hoping to save big this Black Friday (Image: Getty Images)

Black Friday shoppers save an average of £132 by spending over an hour hunting for the best deals before buying – though those who prepare early could secure even larger discounts. At present, customers are spending an average of 66 minutes researching and comparing offers to maximise their Black Friday savings.

Many employ tactics including searching for discount codes (23%), using price comparison websites (21%), and buying through cashback platforms (20%) to make their money go further. With increased cashback rates available throughout the weekend, TopCashback, which commissioned the study, estimates its members will save approximately £4 million between Black Friday and Cyber Monday.

Make the most of the Blac

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