Florida officials are launching the “ Arrive Alive ” campaign to encourage safe driving on state roads during the holiday season.

The Florida Highway Patrol ( FHP ) and Department of Highway Safety and Motor Vehicles ( FLHSMV ) are reminding motorists to remain alert and follow traffic laws during the stretch between Thanksgiving and New Year’s Day. Simple elements such as driving responsibly, observing road signs and staying sober on the road can save lives.

“Reckless and impaired driving are not just violations of the law — they are threats to the lives of every Floridian on the road,” said FLHSMV Executive Director Dave Kerner .

“This holiday season, we are reminded that every decision behind the wheel carries consequences. Let us all choose patience over aggression, re

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