It may seem hard to believe, but it’s already been three decades since Andy first wrote his name on the bottom of Woody’s boot in the movie . And that anniversary is nothing to scoff at; the animation powerhouse behind it, Pixar, is celebrating its birthday in style — with brand collabs, live concerts, new merch and even unearthed Steve Jobs interviews proclaiming people will still be enjoying the movie in 60 years.

But it's doing so in the shadow of a rather large elephant in the room. Despite strong performance fo r a few tentpole sequels, much of the magic Pixar once commanded seems to have dissipated. And while its original films, from to , struggle in the box office, films from countries and studios less well-heeled in the world of animation have somewhat usurped its throne.

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