Ryan Reynolds shared how he got Gwyneth Paltrow in on Astronomer’s hilarious PSA following the viral Coldplay kiss cam scandal .

Reynolds’ company Maximum Effort helped produce the tongue-in-cheek ad starring Paltrow , which went live days after Astronomer CEO Andy Byron was caught on Coldplay’s kiss cam in Boston, in the arms of coworker Kristin Cabot.

Paltrow’s ex-husband, Coldplay frontman Chris Martin, joked that the pair could be having “an affair” when they swiftly ducked out of the camera’s view.

“Just 14 hours later, I’m paying for that, [and I didn’t] have their blessing yet, but I [knew] that nobody at that time… knew what Astronomer does,” Reynolds said during a panel at Wall Street Journal’s CMO Council Summit, according to People .

“So I was like, ‘What if Gwyneth ex

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