Ms Jo Malone CBE became a millionaire after selling her namesake perfume brand in 1999, and decades later has only one regret: never being able to use her name again.

Malone founded fragrance brand Jo Malone London in 1990 and sold it to the Estée Lauder Companies nine years later — along with the rights to use her name in any business.

"I don't look back and think to myself: 'If I'd waited another five years, I could have made double the amount,'" the 62-year-old British entrepreneur said on an episode of CNBC's "Executive Decisions" podcast with Steve Sedgwick .

But she added: "I think the one thing I regret — and they [Estée Lauder] may not have bought the company [without it] — is the use of my name. That's a struggle, even today."

'I feel the law needs to change, actually'

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