The 44th India International Trade Fair (IITF) 2025 has turned Bharat Mandapam into a vibrant exhibition hub, bringing together traditional artisans, rural entrepreneurs, MSMEs, startups and innovators from across the country. With more than 3,500 participants, this year’s fair—held under the theme Ek Bharat, Shreshtha Bharat—has emerged as a major platform for first-generation entrepreneurs and home-grown brands to expand their market reach.

Inaugurated on November 14, the 14-day event is enabling small producers and rural craftsmen to test demand, connect with wholesale and retail buyers, and access various state and central government support systems. For many participants, IITF continues to be the most important annual marketplace for scaling their enterprises.

One of India’s largest

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