A stunning town in the West Midlands which boasts elegant Georgian architecture, independent shops and one of the oldest cathedrals in the UK often goes unnoticed by tourists flocking to the Cotswolds.

Pershore , in Worcestershire, sits on the River Avon and is home to only 8,000 residents. The quintessential town offers a stroll through history with beautiful buildings and a tranquility surrounded by beautiful countryside.

The ancient UK village with river walks and a Christmas shopping outlet

The pretty UK town with 1 of Britain's best high streets and 60 independents.

Tourists heading down from London or the South East may miss out on this hidden haven as the world-renowned Cotswolds is closer and offers a more convenient journey. The idyllic region has gained massive popular

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