Canberra retailers are no longer sticking to a single weekend of Black Friday sales, with some seizing the hype and making it a month-long event.

"Black November" has become the biggest sale period of the year for Braddon retailer The Modern Furniture Store, and customers are taking advantage.

Showroom manager Kelly Hessenberger said a month-long sales period was well-suited to the furniture shop, where people were making significant purchases.

"It gives people time to make a really informed decision because they're buying a bigger piece, something they're going to keep for a long time in their home," she said.

Customer interest in the shop's month of sales has grown year after year, Ms Hessenberger said.

She said this month was expected to be a busier sales period than ever before, a

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