With holiday shopping on the horizon, OpenAI and Perplexity both announced AI shopping features this week, which integrate into their existing chatbots to help users research potential purchases.

The tools are markedly similar to one another. OpenAI suggests that users could ask ChatGPT for help finding a “new laptop suitable for gaming under $1000 with a screen that’s over 15 inches,” or they can share photos of a high-end garment and ask for something similar at a lower price point.

Perplexity, meanwhile, is playing up how its chatbot’s memory can augment shopping-related searches for its users, suggesting that someone could ask for recommendations tailored to what the chatbot already knows about them, like where they live or what they do for work.

Adobe predicted that AI-assiste

See Full Page