American families planning Thanksgiving dinner this year will find some good news at the grocery store. The traditional holiday meal now costs $55.18 for ten people, which is 5% less than what families paid in 2024, according to Reuters . This marks the third year in a row that prices have gone down.

The biggest savings come from turkey, with a 16-pound bird costing 16.3% less than last year. Stores are offering deep discounts to attract customers back to buying turkey. However, the meal still costs about 13% more than it did in 2019, before the pandemic caused widespread price increases. Reuters reports that retailers are fighting to keep customers happy while dealing with their own rising costs, creating tension in the market.

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