This past weekend, if you were walking through Shanghai’s Jing’An neighborhood—with the gilded roofs of its famous ancient temple site in one direction, and the teeming storefronts of the West Nanjing Road in the other—you might have spotted something a little curious. Wandering through the gates and under the colonnades of the Shanghai Exhibition Centre, crowds of smartly dressed locals were clutching takeaway coffee cups in pastel shades with matching stacks of books tucked under their arms, chattering around the fountains in the courtyards or along the sweeping staircases that led up to the building’s western wing. Look a little closer, and you’d have noticed that a number of them were wearing the unmistakable arches of a specific brand’s logo: Miu Miu.

After two years serving as a rel

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