It has been eleven years since Louis-Gabriel Nouchi first gained recognition for his creative universe. He received a Galeries Lafayette grant at the Hyères International Festival of Fashion and Photography in 2014. The prize led to his first capsule collaboration with the retailer. Today, the designer remains at the helm of his brand, which is front and centre in the designers’ area at Galeries Lafayette Homme on Boulevard Haussmann.

Nouchi’s career as an independent player enables him to uphold his convictions, but demands considerable adaptability. He set this out to an audience of professionals at the Welcome on Board event, dedicated to the export of French brands and organised by the sector’s professional federations and economic development committees, held in Paris on November

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