TALLAHASSEE, Fla. ( WWSB ) - Travel and tourism generated $133.6 billion in economic impact in Florida in 2024, saving the state’s more than 9 million households nearly $2,000 each in taxes, according to a new study by Visit Florida.

Key 2024 highlights:

143 million visitors to Florida.

$120.1 billion from U.S. visitors; $14.8 billion from international visitors.

For every $1 spent by a visitor, $0.99 remained in Florida; $0.59 of every dollar supported worker pay.

Tourism sustained 1.8 million jobs and $79.9 billion in wages (including $44.0 billion in direct wages).

Tourism generated $33.6 billion in federal, state, and local taxes — helping save Florida’s more than 9 million households nearly $2,000 each annually.

The travel & tourism sector accounted for 7.8% of Florida’s nomi

See Full Page