Indigenous tourism is growing. The World Travel & Tourism Council projects that it will add $67 billion to the global travel economy by 2034. The world leader is Canada , where 1.8 million people identify as First Nations, Inuit, or Métis, the country’s three primary groups of native-born people. According to a report by the Conference Board of Canada, in 2023, Indigenous tourism contributed $1.2 billion in revenue, nearly twice that in 2017, and supported more than 50,000 jobs across the country.

HX Expedition’s Northwest Passage & Arctic Canada cruise is the newest example of the rising tide of Indigenous tourism. In a radical revamp of the traditional cruise model, “Through the Arctic Labyrinth” not only highlights the raw beauty of lesser-known places but

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