You know the specific thrill when someone compliments your outfit, and you excitedly exclaim, ‘It’s from the high street!’ as if you’ve won some kind of competition? If you were to catch me on the slopes in the next few months and ask me where my gear is from, expect the same gleeful confession – equal parts excitement and self-satisfied smugness. I love it when a retailer truly meets all my needs, but I didn’t have H&M kitting me out for the upcoming ski season on my sartorial bingo card this year.

Where so many brands stumble is in offering skiwear that looks the part but falls short technically: pieces that wow you at first glance but don’t stand up to the demands of the mountain. H&M Move, however, has returned with its most elevated ski collection yet: a considered blend of perfor

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