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Apple is set to ship more smartphones than Samsung in 2025, the first time it will have done so in 14 years, Counterpoint Research said in a note on Wednesday.

Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint told CNBC. Apple is likely to end up with a 19.4% share of the global smartphone market while Samsung's share will be 18.7%.

Shipments refer to the number of devices vendors ship to retail channels and do not directly equal sales. However, they provide insights into demand and expectations of sales from smartphone makers.

Apple's success is being driven by its iPhone 17 series launched in September , which, according to Counterpoint, h

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