Coach, Cherry Charm

Burberry, Cashmere Scarf

SKIMS, Sleep Long Sleep Set

UGG, Scuffette II Slipper

Heaven Mayhem, KY Hoop Earrings

Every quarter, one dataset cuts through the noise of trend cycles, micro-obsessions and the Black Friday chaos : the Lyst Index. And this year we saw the most unexpected fashion fixations: five finger shoes gaining traction, YSL loafers becoming a quiet uniform, Skims’ nipple push-up bra selling out on repeat. And the latest insights reveal what people are actually adding to their wishlists come Christmas.

This year’s picture is unusually sharp. Lyst analysed real-time shopping behaviour from more than 160 million users across 27,000 brands and stores, and the signals are surprisingly consistent. ‘To compile The Gift Index, we considered aggregate

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