Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: Rumored similarities to an Oscar-nominated actor helps a U.K. rapper break out stateside, while a video game synch turns around a singer-songwriter’s prospects and a likely AI-assisted Charlie Kirk tribute goes viral.

English Rapper EsDeeKid Turns Timothée Chalamet Conspiracy Theory Into Massive Streaming Gains

Timothée Chalamet may be hard at work on the Oscar campaign trail for his upcoming Marty Supreme film, but some fans think he’s secretly balancing a second art

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