Director of de Blasio's $1B ThriveNYC boondoggle runs a trendy DUMBO boutique -- and is now on Zohran Mamdani's transition committee

If at first you don’t succeed — thrive, thrive again.

The former director of Bill de Blasio’s controversial $1 billion ThriveNYC mental health initiative owns a trendy DUMBO boutique — and landed a spot on Mayor-elect Zohran Mamdani’s transition team.

Susan Herman’s quaint shop Plum on Bridge Street peddles handcrafted, locally sourced doo-dads such as a $450 “octagon table” by a woodworker whose artist bio touts his belief that living spaces have a “huge impact on our mental well-being.”

The vaguely woo-woo sentiment echoes the murky therapy speak that bedeviled the Herman-led ThriveNYC — widely considered a vanity project for de Blasio’s wife Chirlane McCray — before it faded from view when Mayor Eric Adams took office in 2022.

Herman also drifted from the public eye, seemingly con