This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here .
The media industry has no shortage of existential crises on its plate. From the disruption posed by artificial intelligence to the precipitously low levels of consumer trust, publishers often find themselves on the defensive, reacting to adversarial conditions that threaten their very ability to survive.
I cover those elements frequently and with the appropriate measure of sobriety, but Thursday in the U.S. is Thanksgiving, and it pays to remember that the media industry is not entirely bereft of its tailwinds. Plus, as Cormac McCarthy once wrote, you never know what worse luck your bad luck has saved

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