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People pass Mario balloon during inflation for the 99th Macy's Thanksgiving Day Parade Wednesday, Nov. 26, 2025, in New York. (AP Photo/Frank Franklin II)

NEW YORK – Giant balloons got into shape Wednesday for the Macy’s Thanksgiving Day Parade as crews inflated the giant characters on the streets of New York City.

The parade kicks off Thursday morning, with dozens of huge balloons set to take to the skies. Floats, entertainers, marching bands and more will grace the streets.

About 100 balloon technicians and volunteers worked Wednesday to puff up dozens of characters. It takes about eight hours to ready them all, said Kathleen Wright, who oversees production operations for Macy's Studios.

The process might be gradual

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