Black Friday deals are everywhere, and it's easy to get swept up in the excitement of limited-time offers and massive discounts. But here's what most shoppers don't realize: a huge percentage of Black Friday "deals" aren't actually cheaper than prices at other times of the year. Some retailers even inflate prices in the weeks leading up to main event, then drop them down during the sale to create the illusion of a deal.

Others advertise discounts on products that were already at that price or lower just weeks before. The pressure to buy quickly, combined with flashy marketing and countdown timers, makes it hard to tell if you're actually saving money or just spending it. Before you hand over your credit card this Black Friday, here's how to verify you're getting a genuine deal that's wort

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