The Bay Area has lost a Latino icon.

Noe Montoya - who performed with El Teatro Campesino in San Juan Bautista and marched for social justice alongside Cesar Chavez - passed away on Thanksgiving Day due to coronavirus complications.

Montoya was known for helping others and advocating for social justice through his music and his guitar, and he always showed up to perform even if there was no pay in exchange.

He marched alongside Cesar Chavez and other activists, always wearing the United Farm Workers emblem. He played music for farm workers and thanked them for their labor.

When he wasn't marching, he was on stage performing at El Teatro Campesino often playing the role of Juan Diego, the Mexican peasant who witnessed the apparition of Our Lady of Guadalupe.

"We’re going to miss him fr

See Full Page