• Jeremy Clarkson is seeking to trademark his face to prevent misuse in unauthorised promotions, such as cryptocurrency scams • Clarkson has clarified that this move is not for his ego but to protect his image and prevent false endorsements • He also plans to trademark his piglet Richard Ham from his farming show and continues to push his ‘100% British’ pub product policy

Jeremy Clarkson is taking extreme measures to protect his own face.

What do model Puck Schrover, the band KISS and KFC’s Colonel Sanders all have in common?

They’ve all trademarked their faces (in one sense or another), and now the Clarkson’s Farm star, 65, is hoping to join that number in his latest outlandish move.

The decision came after he and his former Top Gear co-stars – James May and Richard Hammond – stum

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