My 9-year-old created her Christmas list. At the very top: A hoodie from Pink Palm Puff. What is that even? I didn’t know, so I researched. As it turns out, there’s a new wardrobe obsession sweeping through middle-school halls, TikTok FYPs, and even the younger set (3rd- to 6th-graders). They want the pastel-perfect hoodie from Pink Palm Puff.

And for parents and influencers alike, the question isn’t just “Should she get one?” It’s “When can I order it before it sells out?” And, will it get here before Christmas? I wrote this story AFTER I placed my order—sorry, not sorry—I needed to get in on it before I wrote this story and helped spread the word even more.

Now that we’ve gotten my shopping out of the way, I’ll walk you through the brand’s origin story, unpack why the hoodies are that

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